Canoe Procurement Group of Canada

In June 2021, RMA Trade was rebranded and launched as the Canoe Procurement Group of Canada. Canoe originally began in Alberta in 1936 when municipalities combined their purchasing power. A rebrand was naturally needed as it had grown, flourished, and expanded across Canada since.

The images included are a direct reflection of my involvement with the launch and establishing of Canoe brand early on.

With the launch of Canoe, I worked on various components such as the design of the website, business cards, and various documents that were distributed to suppliers and members.

A major component of the website involves a program and supplier directory. Previously, the directory was printed annual and became out of date quickly due to changes in suppliers and addition of programs throughout the year. The directory also doubles as a resource for client relations managers during client visits.

The rebrand and launch was a team effort of the Marketing & Communications team, including Brandon Low, at the RMA.

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